just give a missed call
July 19th, 2008
India, beeping/miss calls
Why bother with a toll-free number? Just tell prospective customers to “give a missed call”. Everyone knows that means you will call them back (and thus pay for the phone call).
Thanks to Rikin Gandhi for spotting this sign –a bit of evidence of the ubiquity of missed calls as part of the accepted communications repertoire in India.
If any readers have seen similar signs elsewhere, please let me know.
2 Responses
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[...] Jonathan Donner shows how Missed Calls can be used professionally instead of a toll-free number. [...]
In South Africa, intentionally missed calling somebody is known as ‘flashing’ and is what you do when your credit is low and you want to let a contact know you’re trying to reach them.